A poster presentation may last a weekend but the results are far more enduring. Outstanding research leads to funding in the form of grants or increased corporate budgets. Key studies stimulate publication in trade journals. The Pen Rules offers consistent presentation across a broad range of media, including posters, brochures, PowerPoint presentations, and Web sites.

Event attendees are not likely to remember every significant point raised on a clinical poster. When there is no harm in distributing data, preprinted handouts may be offered.

In some cases posters can be scaled down. Often images that depict clear results at full size lose detail when reduced. The Pen Rules unifies fidelity at contrastive dimensions with digital or offset printing.

Adobe Acrobat Reader is a freely distributed application for viewing PDF files. It should be noted that all PDFs are not created equal. The product used to create the files supports several resolutions, color spaces, and levels of security.

A PDF can be made for viewing only with print and edit functions disabled. One used for reproduction includes higher resolution images than a PDF for emailing. Adobe Acrobat boosts scientific research.